The Mercury Mobile Messaging Platform is a powerful solution that handles the complexities of web and WAP storefronts, content delivery, custom campaigns, and direct-to-phone billing with ease. Like the Roman god of the same name, Mercury delivers your messages to your users swiftly, extending your brand into the mobile marketplace.

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The Mercury Messaging Gateway is an enterprise quality solution that provides the delivery you need to succeed in this space. Mercury’s messaging core was built from the ground up and designed as a carrier-grade solution for companies for whom messaging volume is mission critical. If your business is built around sending large volumes of messages, the Mercury Messaging Gateway makes application-to-person (A2P) mobile transactions work effortlessly. With access to over 20 countries in North America and the European Union and with connections to multiple aggregator partners for increased reliability, there are no limits. The Mercury Messaging Gateway supports premium and standard rated messaging with SMPP, HTTP and SOAP interfaces.

When you’re sending thousands or even millions of text messages to your customers, you need to trust that those messages are being received, that they’re going where you want them to go, and arriving when you want them to arrive.

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mStyle's Mercury Content Delivery Engine (CDE) enables you to deliver content to mobile phones, in text and multimedia formats. Imagine the possibilities.

• Ringtones
• Wallpapers
• Videos
• Video Ringtones
• Games
• Java Applications
• Text Alerts

The Mercury CDE provides for over-the-air (OTA) delivery of your content via SMS, WAP, and MMS. The CDE transcodes content on-the-fly to best fit the handset to which the content is being delivered. Our handset database is comprised of over 2500 handsets and is continually updated as new phones are released. In addition, the Mercury Content Deliver Engine makes it easy to integrate with any content provider of your choice.

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With premium billing, it’s smooth and easy. Charges go to your customer’s mobile phone account. There is no credit card, no signatures, no waiting. Whether you’re an advertising agency, a national or local brand, a direct marketer, or a distributor of content, the ease and elegance of premium billing can help you drive profits faster than ever. The premium billing system handles many types of transactions, single or subscription services, on any billing cycle you choose. In addition, we provide real time billing receipts and a comprehensive reporting system that makes revenue reconciliation a breeze. We make it easy to read and easy to understand. To ensure your success, mStyle gives you detailed reports on billing events, competitive payouts and an advance billing program. In any marketplace, making it easy for your customers to do business with you is critical for success. When your customer’s experience with you is smooth and easy, their relationship with you grows, and that brings them back to you, again and again. And, increased adoption equals increased ROI.

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Mercury Mobile Campaigns are at the core of the new mobile marketing marketplace. Mobile campaigns are customized for you and can include:

• Sweepstakes
• Voting
• Ringtone & Wallpaper Subscriptions
• Free Content Giveaways
• One-off Content Sales
• Custom Alerts

Your mobile campaigns can be billed on a per message, daily, weekly, or monthly basis, or at no charge to your customer. With connectivity in over 20 countries in North America and the European Union, there are no geographic boundaries. mStyle can provide access to a set of shared short codes so that you can introduce demos or trials, thus shortening your time to launch. We want you to have what you need when you need it, and to make it easy for you to get started, mStyle’s account management team will handle the entire campaign setup process with all participating carriers.

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Mercury’s Mobile Storefront makes it a breeze for your customers to purchase content directly from your website. The Mobile Storefront is constructed to be consistent with your brand identity, and the customer experience is exactly what you want it to be. It looks like you, it feels like you, and it is consistent with your brand.

Mobile storefronts are powerful tools for brand sustainability. While well known brands like McDonalds, Domino’s Pizza, Dunkin Donuts, Sony, Fox, Comedy Central, World Wrestling Entertainment, and more make use of Mobile Storefronts as part of their strategy, companies of all sizes can benefit from a Mobile Storefront.

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